How to Price Your Items So They Actually Sell

Pricing is the single decision that determines whether your ad sits for 30 days or sells in 2 hours.

The Market Research Step Most People Skip

Before you set a price, search for the same item on AdDrop, OLX, and Facebook Marketplace. Note the lowest and highest prices. Your target is the bottom 30% of that range if you want to sell fast, or the middle 50% if you can wait.

The Depreciation Rule

For electronics, the general rule: 60-70% of purchase price in year 1, 40-50% in year 2, 25-35% in year 3. Brand condition matters — Apple holds value better than most. Huawei less so than Samsung.

The Psychology of "Negotiable"

Adding "(negotiable)" signals you'll go lower, which means buyers anchor even lower. Only add it if you genuinely have room to move. If you've already priced at the lower end of market, don't mark it negotiable — it just invites lowballers.

When to Hold Firm

If you're getting inquiries but no sales, your price is right and your buyers are just testing. Hold. If you're getting zero inquiries after 5 days, drop 10% and see what happens.

The Free Tier Works

If you genuinely just want something gone, mark it free. Free ads get 8-10x more inquiries than any priced item. The conversion to actual pickup is lower, but the volume makes up for it.